We turn repetitive work into automated systems.
From diagnosis to deployment, we find where manual effort is costing you and build the software that removes it. You pay only once the return is proven.
Custom software
Systems that run the admin work 24/7 and plug into the tools you already use.
AI & agents
Models and agents that handle the repetitive decisions, not just the data entry.
Proven, then paid
We implement at no cost. You pay only after you've seen the return for yourself.
Three pieces, one system. Your team's time back.
We find the manual, repetitive work draining your operation, and build systems that quietly do it instead.
Tools built for your workflow
24/7 systems that execute the administrative work by hand today, integrated with the ERP, sheets and apps you already run.
AI that handles the decisions
AI that reads, routes, drafts and decides across your repetitive processes, with a human in the loop where it matters.
Every project starts with ROI
We open with one question: how many hours a week does this give back? No clear return, no build.
Before we build, we measure the manual work.
A back-of-the-envelope read on whether there's enough volume to justify software. In the diagnosis we validate it with your real numbers.
We start small. We connect only what's needed.
First conversation
You tell us where the operation snags. We listen and see if there's something worth building.
Diagnosis
We map the tasks, systems and data, and put an estimated return on the table.
Implementation
We build and ship the first system. You test it in your operation, risk-free.
Validation & decision
If the return is clear, we agree the model and keep going. If it isn't, you owe nothing.
What we commit to, and what we won't claim.
✓ You talk to who does the work
No account managers between you and the build. Whoever pitches is whoever implements.
✓ Zero risk on your side
No advances, no setup fees, no retainers. You pay only once the value is proven.
✓ Senior team, small by design
Three founders do the work. You're never handed to a junior you never met.
✕ We don't sell hours
We don't bill by the hour. We build systems that remove the work.
✕ We don't proceed without value
If the return isn't clear, we say so and stop, at no cost to you.
The difference is connecting the right parts.
| HourPace | Generalist consultancy | Typical AI agency | |
|---|---|---|---|
| Payment model | Pay only after proof | Upfront + retainer | Project fee upfront |
| Builds the actual tools | Yes, end to end | Recommends, rarely builds | Sometimes |
| Who pitches, builds | Always, three founders | No, handed to juniors | Varies |
| Pay before validating | No | Yes | Yes |
| Time to first prototype | Weeks | Months | Weeks to months |
The team behind it.
We work directly with operators. The product is whatever measurably reduces their manual work.
Guilherme Gameiro
Our technical lead. Builds the systems, integrations and AI models that do the repetitive work.
Diogo Salgado
Leads management and delivery. Runs the diagnosis and keeps every implementation on track.
André Madeira
Leads communication and product. Turns what operators need into how the work is explained and used.
What operators ask us first.
What if it doesn't work? +
Then you don't pay. We implement at no cost and you only pay once you've validated the return in your own operation.
Which companies do you help? +
Operations with repetitive, manual work and systems that don't talk to each other, across retail, services, logistics and more.
How fast do we see results? +
Diagnosis within a week, a working prototype in weeks, and 30 to 90 days to a system running in production.
Do you only build AI? +
We build whatever removes the work: custom software, integrations and AI agents. AI is a tool, not the goal.
Where do you operate? +
Remotely, with operators across the US and EU. The first meeting is always online.
Tell us where the work is. We'll find what's worth automating.
Tell us where the operation gets stuck: repetitive tasks, systems that don't talk, manual decisions. If there's value, we design the first step.